B-school, consulting firms and leadership experts all say that the rule of 3 is golden. But sometimes good things come in small packages (says my 5’2 ¾” self), and 2024 is one of those years for me. There were 2 key lessons that stood out above all the others.


B-school, consulting firms and leadership experts all say that the rule of 3 is golden.  But sometimes good things come in small packages (says my 5’2 ¾” self), and 2024 is one of those years for me.

There were 2 key lessons that stood out above all the others.

1

PEOPLE DRIVE

DIGITAL TRANSFORMATION

1

PEOPLE DRIVE

DIGITAL TRANSFORMATION

Digital transformation is a topic that companies have been challenged with for 20+ years before AI came onto the scene. And since November 2022, the course of this conversation has shifted, especially for SME’s. The large corporations will always have their IT budgets, and that’s great. The key change is that the SME’s can now play in the same game, or at least at a much closer range than before.

The standard digital transformation process starts with the integration of the tech layer, followed by the more difficult step of change management - changing workflows and employee mindset. In the past, SMEs could not get past the first step to even worry about the second step.

For Skills Bridge, a company of content writers, the launch of ChatGPT undoubtedly created fears within the team. Headcount reduction was definitely not the first thought in my mind. I was excited about the explosive growth that was within reach - but only if the team was confident in their roles at the company.

So here’s what we did to clear everyone’s headspace of all concerns, and get their AI skills to a proficient level. We created ChatGPT accounts for everyone in December 2022 (even before it was available outside the US - it’s Vietnam, there’s always “a guy” for everything 😀). And by the end of 2023, we were creating custom GPTs. In the beginning of 2024, when the quality of several AI tools stood out amongst the onslaught of wanna-apps, we implemented daily AI-exploration sessions. We dedicated an hour every day for a month, where the team sat together, testing apps, sharing use cases and discussing if-only scenarios.

And the results? A team that feels supported to explore potential duds to find the optimal solution, using a combination of AI and human judgement. From that, we have achieved:

B2C TRAINING

A greater than 50% repeat purchase rate of our online courses. This strong repeat purchase rate highlights the value learners place on our platform, seeing it as a trusted resource for ongoing growth. Our practical learning methodology, focused on providing concrete solutions for real-world workplace challenges, ensures relevance and immediate applicability.

B2B TRAINING

A bench of 70+ trainers with 15+ years of work experience in their field, across 40 topics. We provided custom 1-day to 6-month training programs for companies across a broad range of industries, including technology, manufacturing, sourcing, recruitment, pharmaceuticals, industrials, and oil and gas.

CONTENT CREATION

A 70% increase in video content, including our new hit series, Make Friends with AI, aimed at demystifying AI and helping the average office worker to become more productive in their daily work. 

While I am a strong adopter and supporter of technology, I fundamentally believe people still, and will continue, to drive growth and innovation. As leaders, we just need to give our people the encouraging pat on the back and warm smile to explore and try new things.

2

EFFICIENCY & IMPACT

CAN COEXIST

During my days on the investor side of the portfolio, the term “double-bottom line” seemed like a concept that most companies found challenging and elusive. Now as an entrepreneur and content creator, I am loving that, at least for this particular business model, it is an inherent part of what we do.

Simply by focusing on becoming more efficient, we have maximized impact without overextending our people and resources.

Free content

Our social media content was shown 38 million times across all channels, a 32% increase in impressions over the past year. We are inspired to continue creating this content because we hear directly from our viewers who inbox and comment on our content every day. Their stories truly touch us, reminding us of the helpful role we play in supporting their careers.

Market research

We recognize that, while market data is plentiful, gathering and summarizing it into a usable form can be a daunting task. To address this gap, we created the Vietnam Dynamic newsletter on LinkedIn, which attracted 56,000 subscribers in just 6 months. Our goal is simple: to help businesses succeed while contributing to Vietnam’s growth, ensuring the country reaches its brightest future.

The pulse of the Vietnamese business community

Over the past year, we conducted 66 surveys on the LinkedIn account of Thai Van Linh (245,000+ followers). These surveys engaged leaders and professionals across Vietnam, generating 2.9 million impressions and over 100,000 votes. This initiative offers readers a unique snapshot of the challenges, ambitions, and evolving priorities of Vietnam’s professional community.

Training and development

With clients returning every year, we are proud to play our small yet meaningful part in upskilling teams and contributing to the growth of the workforce in Vietnam.

To sum up 2024, I am filled with gratitude and optimism. The careers we’ve boosted and the stories we’ve heard remind me that digital transformation is actually a very human process, and that efficiency and impact can really be two sides of the same coin.

Thank you for being a part of this journey, and here’s to another exciting year of shared successes and collaborative innovation!

P.S. ChatGPT played a strong foundational role in writing this letter. My good buddy helped me brainstorm ideas, edit the outline, and fill in words that were on the tip of my tongue. She helped me to write this in half the time it took me in the past. But at the end of the day, I still wanted to write this letter (yes, I know she can be trained on my writing style), but I guess I’m still old-school - I quite enjoy the personal touch of a run-on sentence here and there. ☺️

READ MY OLD LETTERS 💌